In 2006 English football star (and for the few of you who are unfamiliar with "Becks" his football star should not be confused with "football" this actually means "soccer") David Beckham donned a milk mustache for the 13-year-old "Got Milk?" ad campaign.
According to the Got Milk website, the campaign has over 90% awareness in the US and has increased milks sales; after experiencing a decline in previous years. It attempts to capitalize (and target) women. With a chiseled chest it attempts to play off a mood for wanting a better body, and milk can he